### Platform

#### Fluency Enablement
- [Immersive Fluency Practice](https://www.immerse.com/platform-features/fluency-enablement)

#### Fluency Mapping
- [Actionable Language Insights](https://www.immerse.com/platform-features/fluency-mapping)

#### Fluency Intelligence
- [AI-Driven Learning Intelligence](https://www.immerse.com/platform-features/fluency-intelligence)

#### Fluency Network
- [Peer Learning at Scale](https://www.immerse.com/platform-features/fluency-network)

#### Fluency Impact
- [Executive Business Insights](https://www.immerse.com/platform-features/fluency-impact)

### Solutions & Services

#### Daily Live Classes
- [Drop-in Classes led by Live Expert Coaches](https://www.immerse.com/services/live-classes)

#### Self Paced Lessons
- [One-on-One Avatar Language Coaching](https://www.immerse.com/services/self-paced-lessons)

#### Executive Coaching
- [Custom One-on-One Classes led by a Live Expert Coach](https://www.immerse.com/services/executive-coaching)

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**[Santander Selects IMMERSE to Help 80,000 Brazilians Develop Real-World Fluency](https://www.immerse.com/blog/santander-open-academy-partners-with-immerse-to-help-10-000-brazilian-citizens-develop-real-world-fluency)**

### Case Study
**August 13, 2025**  
**TGT Selects IMMERSE to Help Non-Native English Speakers to Perform in High-Stake Global Communications**  
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**IMMERSE ignites TGT employees’ eagerness to learn English by increasing their confidence and communication skills**

[_Download our two-page TGT case study here_](https://hubs.ly/Q03CBcdt0)

### Client Background
**TGT** is a global company with a diverse team of professionals, primarily non-native English speakers. English proficiency is essential for their daily responsibilities and advancement.

### The Challenge
Despite the high demand to use English at work, most employees lacked confidence and reported high anxiety around speaking. Prior to using IMMERSE:

- **100%** said they were anxious about speaking English
- **60%** said they were not confident in their English skills
- **100%** used English daily for their job
- **100%** said English proficiency was tied to promotion opportunities

Before IMMERSE, most employees had studied English for less than 5 years and 60% spent under 2 hours a week learning.

### The Solution

Over a 45-day pilot, 40 employees participated in both live trainer-led classes and AI-powered self-paced activities in IMMERSE.

### Results and Impact  
Survey responses following the pilot showed resoundingly positive results: employees were engaged, improving their skills, and wanted to learn more.

### Results
- **100%** felt **more confident**, **less anxious**, and **more motivated** to learn.
- **100%** found IMMERSE **easy to use**.
- **100%** said it **improved their speaking skills** and helped them **learn more efficiently**.
- **100%** were able to **learn vocabulary** applicable in their workplace.
- **67%** preferred learning through IMMERSE over traditional methods.
- **100%** expressed a desire to continue using IMMERSE as a benefit of employment.

### Engagement
**Total Engagement (Company-Wide):**
- **13,323 total minutes** spent (222+ hours)
- **119 live classes completed** (avg. rating: **4.92/5**)
- **541 AI-powered activities**, including:
  - 90 role play conversations with AI-avatars
  - 264 vocabulary activities
  - 59 pronunciation exercises

**Most Engaged Users:**
- Avg. time on platform: **381 minutes (6.5 hours)**
- Avg. time in live classes: **239 minutes**
- Avg. time with AI activities: **166 minutes**

### Lessons Learned and Takeaways
The pilot demonstrated the effectiveness of immersive, contextualized learning for engagement and real-world application in enterprise English language training. Employees made significant progress, showing the value of combining flexible self-paced practice with realistic live interactions.

**Article by:**  
  
Tricia Thrasher, PhD  
Director of Research & Validation

Miranda Novash  
Immersive Learning Specialist