Platform

Fluency Enablement

• Immersive Fluency Practice

Fluency Mapping

• Actionable Language Insights

Fluency Intelligence

• AI-Driven Learning Intelligence

Fluency Network

• Peer Learning at Scale

Fluency Impact

• Executive Business Insights

Solutions & Services

Daily Live Classes

• Drop-in Classes led by Live Expert Coaches

Self Paced Lessons

• One-on-One Avatar Language Coaching

Executive Coaching

• Custom One-on-One Classes led by a Live Expert Coach

.jpg) Santander Selects IMMERSE to Help 80,000 Brazilians Develop Real-World Fluency

Case Study

August 13, 2025
TGT Selects IMMERSE to Help Non-Native English Speakers to Perform in High-Stake Global Communications
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IMMERSE ignites TGT employees’ eagerness to learn English by increasing their confidence and communication skills

Download our two-page TGT case study here

Client Background

TGT is a global company with a diverse team of professionals, primarily non-native English speakers. English proficiency is essential for their daily responsibilities and advancement.

The Challenge

Despite the high demand to use English at work, most employees lacked confidence and reported high anxiety around speaking. Prior to using IMMERSE:

• 100% said they were anxious about speaking English
• 60% said they were not confident in their English skills
• 100% used English daily for their job
• 100% said English proficiency was tied to promotion opportunities

Before IMMERSE, most employees had studied English for less than 5 years and 60% spent under 2 hours a week learning.

The Solution

Over a 45-day pilot, 40 employees participated in both live trainer-led classes and AI-powered self-paced activities in IMMERSE.

Results and Impact

Survey responses following the pilot showed resoundingly positive results: employees were engaged, improving their skills, and wanted to learn more.

Results

• 100% felt more confident, less anxious, and more motivated to learn.
• 100% found IMMERSE easy to use.
• 100% said it improved their speaking skills and helped them learn more efficiently.
• 100% were able to learn vocabulary applicable in their workplace.
• 67% preferred learning through IMMERSE over traditional methods.
• 100% expressed a desire to continue using IMMERSE as a benefit of employment.

Engagement

Total Engagement (Company-Wide):

• 13,323 total minutes spent (222+ hours)
• 119 live classes completed (avg. rating: 4.92/5)
• 541 AI-powered activities, including:
  • 90 role play conversations with AI-avatars
  • 264 vocabulary activities
  • 59 pronunciation exercises

Most Engaged Users:

• Avg. time on platform: 381 minutes (6.5 hours)
• Avg. time in live classes: 239 minutes
• Avg. time with AI activities: 166 minutes

Lessons Learned and Takeaways

The pilot demonstrated the effectiveness of immersive, contextualized learning for engagement and real-world application in enterprise English language training. Employees made significant progress, showing the value of combining flexible self-paced practice with realistic live interactions.

Article by:

Tricia Thrasher, PhD
Director of Research & Validation

Miranda Novash
Immersive Learning Specialist